Skyline Talent & Events uses both of its divisions to
develop and produce outstanding concert series sponsored by
many different clients. Consider sponsoring a concert series
as part of your marketing efforts. See Concert Series produced
by Skyline and check out the Calendar to enjoy upcoming concerts.
Just what does it mean to develop and manage a concert series?
Client Goals - First we review the client's goals and business
objectives. Many companies recognize that sponsoring a concert
series is a great way to get their product or message out
to a captive target audience while engendering good will.
They utilize this creative marketing tool for a variety of
reasons including:
Promoting sales for a new or existing location, product
or company.
Bringing people in to view a community.
Attracting attention to a new venue to promote future
sales or attendance.
Introducing a new product or company.
Audience Consideration - Next we recommend talent from our
vast talent resources based on the projected audience.
Families with children
Younger Crowd - Gen Xers,
Older audience
Mixed Audiences - families, 20s-30s and older
Talent
Selection and recommendation
Negotiation and booking
Production Issues
Staging - must be adequate size stage for talent and instruments
and placed appropriately for the talent and audience
Technical support - equipment, power, sound engineering,
lighting
Stage management and transitions between artists
Business elements - payments, insurance, cancellation
and weather policies
If you have never considered a concert series as part of
your marketing mix, perhaps now is the time! We design a concert
series to meet your objectives and exceed your expectations.
See what we have done for our clients.
